Complete a bcg matrix and answer questions Assignment

Complete a bcg matrix and answer questions - Assignment Example In most cases, business units categorized as Stars required heavy investments to ensure that the high growth and market share are maintained. At the moment, corporate car rentals are the stars within this business given their high growth rate and high market share. Dogs on the other perspective represent business units that trap cash given their low market growth and share (Griffin 223). Such business units therefore do not have the potential of adding a lot of cash into the business and they are related to the declining stage of the business. Refueling/fuel packages as well as miscellaneous accessories are the cash trappers. They have low growth and market share as well. Lastly, Cash Cows are business units with high market shares but a low growth potentiality (Griffin 223). In such business units, they were the previous stars and if serious measures are put in place they can generate more cash. Leisure car rentals formed the previous stars within this business. They can generate more cash if serious measures are put in place. The marketing manager should concentrate on the corporate cat rentals, leisure car rentals, and insurance adds on as a way of increasing cash whilst there should be need to reduce the refueling/fuel packages and the misc accessories, which continue to trap the cash for the